The following material is Chapter 13 from the recently released book: Final Jeopardy: Religion and the Reality Problem.
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Nearly twenty years ago
(1997), the results of an experiment conducted by a group of scientists, led by
Antonio Damasio, that took place at the University of Iowa were published in
the journal, Science. The title of
the article was: ‘Deciding Advantageously Before Knowing the Advantageous
Strategy.’
The experiment involved
four decks of cards. Two of the decks had cards that were blue in color, while
the remaining two decks contained red colored cards.
Each of the individual
cards from the colored decks had a value. More specifically, any given card
indicated that one either had won some money or one had lost some money.
Participants in the
experiment were asked to select cards from any of the four decks and turn them
over one at a time. The subjects were tasked with developing a strategy
concerning the decks of card that would permit a subject to maximize winnings.
Unknown to the subjects,
there was a considerable difference in the values of the cards within the four
decks. Cards in the red decks sometimes offered higher rewards than cards in
the blue decks did, but some red cards also brought greater losses than some of
the blue cards did.
The best strategy for
maximizing winnings involved consistently choosing from the two blue decks.
Despite small losses here and there, the blue cards provided a means to
steadily increase the amount of winnings, while drawing cards from the red
decks would, in time, lead to substantial losses.
The experimenters wanted
to determine how long it would take for subjects to realize that selecting blue
cards was the better long-term winning strategy. The experiment entailed some
interesting results.
In the first phase of the
experiment, the researchers discovered that after turning over approximately 50
cards from the four decks most subjects were able to develop a correct hunch
concerning the nature of the best strategy to pursue. However, subjects were
often inarticulate at that point about why selecting cards from the blue decks
tended to be more advantageous than selecting cards from the red decks
was.
Subjects didn’t seem to
arrive at a clear understanding of the experimental situation -- and,
therefore, become able to articulate the nature of that understanding -- until
quite a few cards beyond the initial 50 had been turned over. The transition
point between hunch and clear understanding took place when approximately 80
cards had been selected and turned over.
The researchers then
carried out a second group of trials. During this part of the study, subjects
were hooked up to sensors that were capable of measuring changes in the
activity of sweat glands that were located just beneath the surface in the
palms of the subjects’ hands.
The aforementioned sweat
glands responded to changes in temperature as well as to shifts in levels of
stress experienced by an individual. The Iowa researchers wanted to see if those
measurements revealed anything of interest concerning their card experiment.
The researchers
discovered that subjects began to display a stress response in relation to the
red cards after turning over approximately just ten cards. In the earlier phase
of the study, subjects didn’t begin to develop a hunch concerning the idea that
the best strategy involved choosing blue cards rather than red cards until they
had turned over roughly 50 cards, but in this new phase of the experiment, the
sweat glands of the subjects were providing data that indicated something
within the subjects seemed to know five times more quickly (i.e., forty cards
sooner than had been demonstrated during the previous phase of the experiment)
that red cards were associated with greater risk than the blue cards were.
The increased activity of
the sweat glands was accompanied by changes in the behavior of the subjects. In
other words, beginning around the tenth card, the subjects subsequently became
more inclined toward favoring a selection of cards from the blue decks while
also becoming more hesitant with respect to selecting cards from the red decks.
According to Malcolm
Gladwell, author of Blink (as well as
The Tipping Point), the foregoing
Iowa experiment demonstrates that there are two kinds of processes that occur
within the brains of human beings. One of those two systems of information
processing involves consciously reflecting on what is learned and working out a
logical analysis concerning any patterns that are perceived to be present in
the data one has encountered, while the other system of information processing
takes place in an unconscious manner.
The conscious method of
information processing often seems to require the accumulation of considerable
data before relevant conclusions can be generated, and, consequently, it is a
relatively slow process. The unconscious method of information processing
requires less information and, therefore, tends to occur much more quickly than
does the conscious method of processing data.
For example, in the case
of card experiment that took place at the University of Iowa, the first phase
of that experiment determined that subjects began to develop a hunch concerning
the risky nature of the red cards around the time that 50 cards had been turned
over, but subjects did not have a fully articulated understanding concerning
card selection strategy until some 80 cards had been turned over. According to
Gladwell, the foregoing set of circumstances illustrates the conscious way of
reasoning about what one is learning, and this takes time as well as exposure
to a fair amount of information in order for a person to be able to
successfully resolve the four deck, two-color, multiple-valued card problem.
However, the second phase
of the Iowa card experiment (involving measurements of sweat gland activity)
demonstrated that ‘something’ within the participating subjects – referred to
as the unconscious -- was aware that red cards seemed to be more risky than
blue cards were as far as maximizing one’s winnings was concerned. Moreover,
this allegedly unconscious ‘something’ was able to understand – at least to a
degree – more quickly and with less information than was the case for the
allegedly conscious way of devising a strategy concerning the cards.
For the time being, let’s
put aside the idea that Malcolm Gladwell believes that both of the foregoing
methods for developing a strategy concerning the decks of cards are generated
by the brain. After all, at the present time, neither Malcolm Gladwell nor
anyone else is capable of showing how the brain accomplishes what he claims it
does (and I acknowledge the possibility that this state of ignorance could
change in the future), and, therefore, one can’t be sure at this point that the
brain actually is responsible for generating the awareness, intelligence,
reason, memory, and so on that are necessary for coming to an understanding
about how to maximize one’s winnings in the four deck experiment.
Irrespective of what is
making consciousness, intelligence, memory, reasoning, and insight possible,
Gladwell’s manner of describing the significance of the University of Iowa card
experiment is problematic in another way as well. More specifically, he is
referring to a mode of processing information that is quicker than the
so-called conscious way of arriving at a strategy and, in addition, he is
referring to a method of processing information that appears to require less
information in order for a correct conclusion to be drawn than is required by
the ‘conscious’ modality of processing information, and, yet, Gladwell refers
to the quicker method as being unconscious in nature.
While it might be true
that the so-called conscious method of processing information is not aware of
how the other, quicker method of processing information accomplishes what it
does, the ignorance of normal, waking consciousness concerning those matters
does not mean that the quicker and less data-dependent method of reaching
conclusions gives expression to an unconscious process. That which permits a
human being to detect a difference in the risk value associated with red and
blue cards five times more quickly than one can achieve through a so-called
conscious method -- and do so despite being exposed to far less information --
is not an unconscious process in any way except from the degree of ignorance
that is present in normal, waking consciousness.
The quicker, less
data-dependent method of processing information exhibits the presence of
awareness with respect to the color and values of the card. If the so-called
‘unconscious’ were not aware of the colors and values of the cards, then, it
could not arrive at any conclusions concerning which strategy to pursue in
order to maximize one’s winnings.
Furthermore, the
so-called unconscious modality of processing information appears to indicate
that there are qualities of reasoning, insight, logic, memory, and
understanding that are engaging the experimental task. After all, if the
foregoing qualities were not present, then, the ‘unconscious’ would not be able
to come up with a successful strategy as quickly as it does and substantially
prior to what occurs in normal, waking consciousness.
Normal waking
consciousness is, at best, only dimly aware of what is taking place in the
“conscious unconscious.” For instance, when approximately 50 cards had been
turned over by subjects during the first phase of the Iowa card experiment, the
conscious mind had a sense or hunch that red cards were riskier than blue
cards.
The foregoing hunch,
sense, or intuition is the result of a seemingly lethargic and delayed process
through which a subject becomes aware of the understanding or insight that had
been generated 40 cards earlier by the “conscious unconscious.” No one knows
why it takes so long for normal, waking consciousness to become aware of what
transpired 40 cards earlier in the “conscious unconscious” mind, and no one
knows – at least at the present time – how normal waking consciousness becomes
aware of the results that have been generated through the “conscious
unconscious”.
However, the fact of the matter is that we also
don’t know what transpires in the Iowa card subjects between the 50 and 80-card
mark. At around the 50-card mark, subjects have a hunch or sense concerning how
to proceed with respect to the four decks of cards, and at around the 80-card
mark, they are capable of articulating the strategy, but how the transition in
understanding came about between the 50 and 80-card junctures is unknown.
Is Malcolm Gladwell correct when he claims that
two modes of information processing are taking place in subjects who are participating
in the Iowa card experiment? Or, could it be the case that there is only one
mode of information processing taking place but that more and more of the
results of the “conscious unconscious” mode of processing information are
seeping into normal waking consciousness and, as a result, the conscious mind
is developing – over time -- a better sense of what the “conscious unconscious”
already knows and understands?
In other words, perhaps the “conscious
unconscious” is merely providing normal, waking consciousness with an
understanding concerning the four decks of two-color and multiple value cards,
and this transfer of understanding takes time. If this is the case, it still
leaves unexplained how normal, waking consciousness becomes aware of and
understands what is transpiring in the “conscious unconscious”.
Irrespective of how this latter realization comes
about, it does not necessarily involve a separate instance of information
processing that is taking place in normal, waking consciousness. That is, normal,
waking consciousness does not necessarily undergo a separate, additional
instance of information processing in which it takes the results of the
“conscious unconscious” as data and subjects that data to an array of
analytical, logical, and reflective processes which produces an understanding
that reflects or confirms what already had been generated through the
“conscious unconscious” mode of information processing.
Furthermore, even if the foregoing possibility
concerning an additional mode of information processing taking place in normal,
waking consciousness were the case, nonetheless, that mode of information
processing would still be taking place beyond the parameters of awareness with
respect to normal waking consciousness. When reflection, critical analysis, or
questioning of some kind occurs in a context of normal, waking consciousness,
we never really witness the actual nature of the processes involving:
Reflection, critical analysis, or questioning, but, instead, we only see the
results of those processes as they bubble to the surface within normal, waking
consciousness.
Consequently, even if two modes of information
processing were taking place, nevertheless, at the present time, we really
don’t know how either of those processes takes place. Whether things are
occurring on a so-called unconscious level or on the level of normal, waking
consciousness, we really don’t know how: Awareness, intelligence, memory,
reasoning, reflection, analysis, insight, learning, or understanding work.
The only thing that seems to be exhibiting a
degree of unconsciousness is normal waking consciousness with respect to what
is transpiring in the ”conscious unconscious”. Normal waking consciousness is
aware of its own contents, but it is unaware of how those contents come to have
phenomenological status or how one comes to understand the significance,
meaning, value, or potential of those contents.
In light of the foregoing considerations, the
idea that the unconscious constitutes a realm that is lacking in awareness
seems problematic. As the Iowa card experiment tends to demonstrate, the
“conscious unconscious” is alive with awareness, intelligence, insight,
understanding, reflection, and analysis, but normal, waking consciousness is
unaware of all of this and, therefore, it is unconscious relative to what is
transpiring in the “conscious unconscious”.
In a sense, what is taking place during, for
example, the second phase of the University of Iowa card experiment resonates
with certain aspects of what used to be known as multiple personality disorder
and is now referred to as dissociative identity disorder. More specifically,
often times the fractured personality that occupies normal waking consciousness
tends to be unaware of other personalities that are present even though some of
these other personalities appear to know about what is transpiring in the
personality that is occupying normal waking consciousness.
Similarly, in the four-deck card experiment, the
“conscious unconscious” appears to be aware of the same data to which normal,
waking consciousness has access. Nonetheless, the “conscious unconscious” is
capable of processing information in a way that generates insight into the
significance and value of that data in a manner that does not appear to be present
in normal waking consciousness … at least not until a hunch surfaces after 50
cards have been turned over, or not until the understanding present in normal
waking consciousness becomes fairly clear at around the 80-card mark.
Assuming that the brain is responsible for the
foregoing sorts of phenomena, many researchers refer to the part of our brain
that is capable of arriving at decisions fairly quickly based on relatively
limited information as giving expression to the “adaptive unconscious”. The
‘adaptive unconscious’ is differentiated from the Freudian unconscious by
noting how the latter dimension of being is considered to be a bubbling
cauldron of unacceptable desires and repressed memories, whereas the adaptive
unconscious supposedly gives expression to a computer-like system of
information processing that is capable of effectively engaging the exigencies
of life.
Apparently, just as a modern commercial jet plane
is able – as a result of on-board computers -- to continue to fly without the
assistance of human beings when the aircraft is placed on auto-pilot, so too,
the adaptive unconscious is described as being able to generate sophisticated,
high-level modes of analysis and information processing that are quite
independent of normal, waking consciousness. While it might be true that there
are intelligent capacities associated with us that operate outside the
awareness of normal, waking consciousness, nevertheless, as the previous
discussion concerning the Iowa card experiment indicated, those capacities are
not necessarily of an unconscious nature.
Antonio Damasio, the individual who led the
research team at the University of Iowa involving the aforementioned four deck,
two-color, multiple-value card experiment conducted the same kind of experiment
using subjects who had damage to their ventromedial prefrontal cortex … an area
of the brain that is considered to have something to do with decision-making in
human beings. Apparently, the ventromedial prefrontal cortex has the capacity
to differentially sort through incoming sensory data and identify issues that
require attention and, in addition, help bring about a decision with respect to
those issues.
Professor Damasio indicates that although the
foregoing subjects are able, eventually, to arrive at an understanding
concerning the risky nature of red-colored cards relative to blue cards,
nonetheless, they are unable to make decisions that give expression to that
understanding. Furthermore, unlike the “normal” subjects who participated in
earlier versions of the experiment, subjects with damage to the ventromedial
prefrontal cortex did not develop any hunches concerning the red and blue cards
when approximately 50 cards had been turned over, and, as well, the latter
subjects did not exhibit any increased activity in their sweat glands after ten
– or more – cards had been turned over.
The foregoing account doesn’t explain how
subjects with damage to their ventromedial prefrontal cortex come to understand
that red cards are risky relative to blue cards. In other words, if – as is the
case with so-called “normal” subjects – sweat gland activity does not increase
when approximately ten cards have been turned over, or hunches do not arise
after roughly 50 cards have been turned over, then what is the nature of the
process through which understanding is acquired in subjects with damage to
their ventromedial prefrontal cortex?
Apparently, damage to the ventromedial prefrontal
cortex interferes, in some fashion, with the process of notifying sweat glands
that some information of significance is present. In addition, damage to that
portion of the brain also seems to be interfering with the capacity to develop
hunches about the degree of riskiness that is associated with red cards.
Yet, despite those problems, individuals with
damage to their ventromedial prefrontal cortex are still able to grasp that red
cards are risky relative to blue cards. They are just unable to use that
understanding to affect how they go about choosing cards.
Individuals with damage to their ventromedial
prefrontal cortex share one thing in common with so-called “normal” subjects.
No one really understands how understanding arises in either case.
Moreover, in each case, ‘something’ is aware of
the situation and capable of gaining insight into the differential values of
red and blue cards. Nonetheless, whatever that process of understanding or
insight involves, it does not take place in a way that is visible to normal,
waking consciousness.
That is, normal, waking consciousness is aware
that it does happen but normal, waking consciousness does not know how it
happens. Yet, that process exhibits elements of awareness and intelligence.
Nalini Ambady, a psychologist, conducted an
experiment that observed subjects who were tasked with judging the effectiveness
of a teacher based on viewing brief, soundless, videotape clips of teachers who
were engaged in the activity of teaching. Initially, subjects were provided
with three, ten-second, video clips of a teacher teaching, and, during several
follow up experiments, Professor Ambady reduced the length of video exposure to
five seconds, and, subsequently, to just two seconds per clip.
In all three of the foregoing instances – namely,
using ten-second, five-second, and two-second video clips of a teacher teaching
– the subjects in the experiment rated the effectiveness of teachers in a
manner that closely resonated with the manner in which actual students of the
teachers being evaluated rated their instructors. Apparently, decisions based
on a quick analysis of very limited information were not all that different
from the judgments reached by students who were exposed to a teacher over the
course of a much longer period of time.
Leaving aside questions concerning methodological
issues involving the meaning and measurement of effectiveness, as well as
whether, or not, judgments concerning effectiveness (whether made quickly or
more slowly) were even accurate, something seems to be missing in the foregoing
study. More specifically, irrespective of whether judgments concerning a
teacher’s effectiveness were made slowly (i.e., involving actual students) or
quickly (i.e., involving subjects in experiments), we don’t really know how
judgments concerning effectiveness were made.
When I taught psychology, students had the
opportunity toward the end of each course I taught to evaluate my effectiveness
… or lack thereof. Although the evaluation forms were fairly lengthy and
consisted of both boxes to be filled in as well as spaces for extended
commentary, one often had little, or no, idea how students arrived at their
judgments concerning my degree of effectiveness as a teacher or to what (and
why) they were responding in relation to me that shaped their judgments
concerning my effectiveness, or lack thereof.
They liked this or that in conjunction with what
I did in the classroom, or they disliked this or that in relation to the way in
which I conducted things in the classroom. Nonetheless, one didn’t actually
know why they liked the things they did or why they disliked the things they
did.
A subject in an experiment sees a two-second,
five-second, or ten-second clip of a soundless video that shows a teacher,
teaching. My students fill out a fairly detailed evaluation form based on a
semester’s worth of exposure to my style of teaching.
In each case, judgments are rooted in modes of
analysis, reflection, feeling, and judgment to which normal, waking
consciousness does not necessarily have access. The subjects in Professor
Ambady’s study might not know how they reached the judgments they did, but they
generate an observable result that gives expression to their sense of how
effective a given teacher might be, and, similarly, the students in my
classroom (and in the classrooms of the teachers who are being evaluated in the
foregoing experiment) fill out evaluation forms but the nature of the processes
that led to such a behavioral output are hidden … perhaps even to the one
filling out the evaluation form.
‘Something’ is aware of a teacher’s actions –
irrespective of whether those actions occur in the context of an experimental
study or in a classroom. ‘Something’ is analyzing that behavior according to an
array of values, expectations, needs, hopes, interests, pressures, questions,
and difficulties, and ‘something’ is arriving at conclusions concerning the
degree of effectiveness that are deemed to be present in the actions of a
teacher as a function of the factors that were taken into consideration during
the processes of analysis and evaluation.
Are those processes of analysis, evaluation, and
judgment conducted in an unconscious manner? Or, are they done consciously –
that is, with awareness -- but in a way that falls outside of normal, waking
consciousness and, therefore, merely “appear” to be conducted in an unconscious
fashion?
The term “adaptive unconscious” might be somewhat
oxymoronic when describing such forms of information processing. In other
words, the very quality of being adaptive would seem to imply the presence of
an intelligence that, in some sense, is aware and capable, within certain
parameters, of flexibly responding to incoming data and, consequently, such an
adaptive capacity does not seem to be unconscious in character.
I have used the term “conscious unconscious” in
an ironic and not oxymoronic sense in order to bring attention to the idea that
what takes place outside of the parameters of waking consciousness is not
necessarily unconscious in nature. The truth of the matter is that we –
speaking from the perspective of waking consciousness -- don’t know what is
going on beyond the horizons of waking consciousness or how the dimensions of
our beings that fall outside of waking consciousness actually accomplish what
they do … and, yet, ‘something’ appears to be quite aware of what is taking
place and that awareness seems to be of an intelligent nature.
Moreover, if, as previously indicated, the ‘adaptive
unconscious’ is considered to be a computer-like system, then, how did the
architecture and programming for that system come into being? To respond with
the word “evolution” in conjunction with such questions is an empty gesture
because, at the present time, the modern theory of evolution is not even
remotely capable of explaining how the capacities for awareness, intelligence,
memory, language, reason, insight, understanding, creativity, and so on came
into being or how any of these capacities actually operate … as Sir Paul
McCartney once indicated, ‘we’re in the middle of something that we really
don’t understand’.
“Thin-slicing” is the term that has been coined
to describe what the adaptive unconscious is supposedly doing when it makes
rapid judgments or conducts quick evaluations of a given set of circumstances
based on limited information. The subjects in the University of Iowa card
experiment were engaged in the process of thin-slicing when their sweat glands
began to react to the stress surrounding the riskiness associated with red
cards, as were the subjects in the teacher effectiveness study conducted by
Professor Ambady when they were able to reach judgments within ten, five, and
two seconds concerning the potential effectiveness of a given teacher.
There are many experiments demonstrating that the
adaptive unconscious of human beings has the capacity to thin-slice, often with
very useful results. What no one has shown, as of yet, is how thin-slicing
actually works.
How does the allegedly ‘unconscious’ dimension of
human beings have the capacity to interact with reality in a manner that
displays both awareness and intelligence? What were the subjects in the
University of Iowa card experiment picking up on (and how did they understand
its significance)? Within the time that it took subjects to select ten cards,
something in them was sufficiently aware in an intelligent manner about the
nature of the experimental situation to induce their sweat glands to respond to
the stress generated by the riskiness associated with red cards – a riskiness
that normal waking consciousness did not possess (at least not in a detectable
fashion), even as a hunch, until 50 cards had been turned over and which waking
consciousness could not articulate until approximately 80 cards had been turned
over. What were the subjects in the teacher effectiveness study picking up on
(and how did they understand its significance), when they were able to judge --
as well as students could who had spent an entire course with such teachers --
the effectiveness of teachers with just 6 seconds (3 clips of 2 seconds each),
15 seconds (3 clips of five seconds each), and 30 seconds (3 clips of 10
seconds each) of exposure to soundless, videotape clips?
To say that all of the foregoing takes place
unconsciously and automatically through a process of thin-slicing does not
really explain anything at all. That terminology is devoid of the sort of
content which would allow one to understand what is transpiring in the adaptive
unconscious during the process of thin-slicing or what makes that phenomenon
possible.
We know it happens. We just don’t necessarily
know how it happens or what makes it possible.
In the case of the teacher-effectiveness study
conducted by Professor Ambady, subjects might have been picking up on just a
few features in the clips of a teacher engaged in teaching – such as physical
signs that suggested the presence of: Warmth, respect for students, and/or
enthusiasm concerning subject matter. If so, this could explain why only a
short time of exposure was required by subjects to evaluate the effectiveness
of a teacher because, in the past, subjects – as might be the case for students
in general – had learned that teachers who exhibited warmth, respect for their
students, and were enthusiastic about their subject matter were generally found
to be effective teachers.
The subjects in the teacher-effectiveness study –
as also might be true with respect to most students – were probably quite
familiar with an array of moods, looks, gestures, attitudes, and so on that
have been displayed by many different teachers over decades of classroom
experience. They are likely to have become quite skilled in being able to size
up, or evaluate, teachers and, consequently, those subjects might not need to
have to be exposed to a great deal of information in order for them to be able
to quickly make a fairly accurate judgment concerning a teacher’s potential
effectiveness.
One also might raise a question, or two, about
the nature of the selection process that was used by the researchers in order
to compile their ten-second, five-second, and two-second clips of teachers
teaching. Were the clips taken at random, or were the clips selected because
teachers were exhibiting qualities of (or lack thereof), say, warmth, respect
for students, and enthusiasm for teaching that the researchers believed were
qualities that effective teachers had and ineffective teachers did not have.
If the video clips consisted of a random sampling
of what teachers did in the classroom and if the subjects in the
teacher-effectiveness study were not picking up on signs indicating the
presence of, for example: Warmth, respect for students, and enthusiasm for
teaching, in order to make their judgments, then, the nature of the process of
thin-slicing in that context becomes much more mysterious and elusive.
Furthermore, additional study might have to be undertaken in order to determine
whether, or not, experimental subjects reached their conclusions through a
different kind of evaluation process than was used by actual students who were
exposed to their teachers for a much longer period of time than the
experimental subjects were.
The University of Iowa card experiment, on the
other hand, might involve a much more complicated and subtle set of issues than
is the case in the teacher effectiveness study. For instance, how does one come
to recognize the potential for risk after turning over just ten cards, and why
does it take so long for that understanding to surface to a sufficient extent
in waking consciousness to enable a person to have either a hunch concerning
the situation or to articulate its character?
Is it possible that something within the subjects
in that experiment was noticing that red cards had both higher payouts and
higher penalties associated with them while also noticing that blue cards had
lower payouts and lower losses associated with them? Is it possible that such a
trend would show up in the time that it took to turn over ten cards?
In either case, we don’t know what is responsible
for being able to be aware of the differential value of the two kinds of
colored cards or how that capacity works. Whatever is taking place during
thin-slicing, that process, or set of processes, does not appear to be
automatic and unconscious, but, instead, seems to give expression to a process
that exhibits qualities of both awareness and intelligence executed in some
sort of deliberative, evaluative fashion in order to provide individuals with a
basis for informed – but not necessarily correct -- action.
In psychology, priming refers to a process in
which people are exposed – often unknowingly – to a certain kind of stimulus
that, subsequently, tends to influence how we respond to some other stimulus.
For example, Joshua Aronson and Claude Steele conducted an experiment involving
black college students. The students were asked to provide answers to 20
questions drawn from a standardized test that often is used to help evaluate
the suitability of students for graduate school.
When subjects were asked prior to the
aforementioned test to identify their race when filling out a questionnaire,
those subjects tended to do only half as well as when subjects were not asked
to identify their race prior to taking the test. One of the destructive
dimensions of living in a society that is steeped in racist tendencies of one
kind or another is that individuals who are on the receiving end of racist behavior
– namely, black people – might (quite unknowingly) internalize some of those
racist attitudes and, as a result, develop negative opinions concerning
themselves or their abilities.
The foregoing experiment by Aronson and Steele
seems to illustrate the nature of the priming phenomenon. Prior to the
experiment, the subjects had gone through several decades of being exposed to
all manner of racist ideas, attitudes, and stimuli concerning black people,
and, therefore, the subjects had been primed to be influenced by a subsequent
stimulus – i.e., filling out a questionnaire that asks about race – and,
consequently, tended to do only half as well answering the standardized test
questions as when they were not asked about their race.
Following the foregoing experiment, individuals
participating in the experiment were asked by the researchers about whether
they were bothered because they had to identify their race in the questionnaire
they filled out prior to being required to answer test questions. Individuals seemed
to dismiss the possibility that having to respond to the racial identity issue
on the questionnaire might have affected their performance in an adverse
manner, and, yet, not only did the test results appear to indicate otherwise,
but, as well, many of the participants in the experiment expressed words to the
effect that they just didn’t have what it takes to do well in school.
In another experiment, conducted by psychologist
John Bargh, subjects were tasked with playing board games that had been set up
so that the only way in which subjects could win is if they co-operated with
one another. Prior to playing the board games, participants were either primed
-- through being exposed in subtle, indirect ways to an array of stimuli that
emphasized a theme of co-operation – or subjects were not primed in that
manner.
When subjects were primed, the subsequent games
tended to proceed without conflict, and, as well, the subjects were more
inclined toward interacting cooperatively with one another relative to those
instances in which games were played when subjects had not been primed to act
in a cooperative manner. Furthermore, in a way that is somewhat reminiscent of
the Aronson/Steele study involving black college students, when subjects in the
Bargh experiment were asked -- following the completion of the games – about
what role co-operation might have played in their strategies or thoughts
concerning the board games, the answers the subjects gave seemed to be devoid
of any considerations involving the theme of co-operation.
In other words, the subjects seemed to have no
idea that their behavior in the board games had been influenced by the priming
process that occurred prior to the playing of those games. The subjects
believed their behavior was due to choices made during the course of any given
game just as the subjects in the Aronson/Steele experiment believed that their
performance on the test had nothing to do with being required to indicate their
race prior to taking the test.
Subjects in both experiments had been primed by
being exposed to certain kinds of stimuli prior to having to act with respect
to some given subsequent task. How those subjects engaged the latter tasks
appeared to be influenced by the process of priming that had taken place prior
to engaging such tasks, and, yet, the subjects seemed to have little, or no,
understanding that their behavior had been shaped, to varying degrees, by the
priming process.
Malcolm Gladwell indicates in his book, Blink, that the foregoing experiments
appear to indicate that free will is illusory. In other words, behavior that,
supposedly, is taking place in the context of normal, waking consciousness is
not being directed by what is transpiring within normal, waking consciousness
but, instead, is being shaped by events that took place earlier and about which
individuals seem to be unaware.
Gladwell’s foregoing perspective might be both
right and wrong. On the one hand, Gladwell could be correct that normal, waking
consciousness is not necessarily the locus of free will that we often tend to
believe is the case because, oftentimes, normal waking consciousness generates
behaviors that are actually being shaped by influences that have taken place
and/or are taking place beyond the horizons of a surface mode of consciousness.
On the other hand, Gladwell might be wrong about the idea that free will is
illusory since there appears to be something going on in the adaptive
unconscious – what I have termed the “conscious unconscious” -- that requires
choices to be made and which is sufficiently aware of various issues to be able
(through certain kinds of reasoning and logic) to direct those choices to shape
various forms of subsequent behavior.
More specifically, in order to be primed,
something within an individual has to take notice of the stimuli that are being
used during the priming process. Furthermore, ‘something’ within an individual
has to generate various forms of meaning, significance, value, or influence,
and, as well, ‘something’ has to choose to use some meanings and values, rather
than others, to shape and direct subsequent behavior.
Normal, waking consciousness might be unaware of
the foregoing sorts of dynamics. Nonetheless, this does not mean that those
dynamics are taking place automatically or unconsciously
For instance, when black college students in the
Aronson/Steele experiment performed only half as well on a bank of test
questions when they were required to fill out a questionnaire asking about
their racial identity, one might suppose that there might be a very complex
dynamic taking place within those individuals that occurs beyond the horizons
of normal, waking consciousness … a dynamic that gives expression to all manner
of feelings concerning race that are rooted in years of being subjected to
racist attitudes, ideas, and behaviors.
The foregoing experiences are frequently not
written in the language of words but are coded in the language of emotions,
impressions, and attitudes about which some dimension of the individual is
keenly aware. Those feelings are not necessarily linear in character but often
are caught up in non-linear feedback systems whose inner dynamics are very
difficult to disentangle and, yet, that whole carries a determinate meaning or
value for an individual … a whole that ‘something’ within the individual is
aware of and selects to shape behavior.
Those choices do not necessarily have to be in
the best interests of the individual who is doing the choosing. Rather, such
choices are the result of a nuanced set of dynamics that generate coping
strategies that are intended to help a person navigate the emotional mine
fields of life as best he or she can.
In the case of some black individuals – for
example, the subjects in the Aronson/Steele experiment -- the cost of surviving
in a racist society appears to have been a Hobson choice of internalizing
certain negative impressions concerning themselves to which they were subjected
repeatedly while growing up in a racist society. Those internalizations are
forced “negotiations” that society has imposed on them across years of their
attempting to resolve, or cope with, the many problems that racism has thrown
into the lives of those individuals.
Presumably, if one were to try to assist the
subjects in the Aronson/Steele experiment to overcome their inclination to
continue looking at themselves through the racist filters of the surrounding
society, one would have to help enable those individuals to realize that –
under duress – certain choices concerning identity had been made and that, now,
new choices concerning those matters needed to be fashioned in order to be able
to develop a constructive sense of self. In other words, they would have to
learn how to not allow themselves to be primed by questions involving racial
identity … and in order to be able to accomplish that resolution, they would
have to permit two different centers of awareness within themselves – namely,
normal waking consciousness and the so-called adaptive consciousness (the
conscious unconscious) – to interact with one another with the help of someone
who could help guide them through the process of facilitating the exchange of
different understandings between normal, waking consciousness and the adaptive
unconscious (i.e., the conscious unconscious).
What is transpiring in the so-called adaptive
unconscious is not devoid of consciousness, nor is it devoid of intellect,
choice, reasoning, logic, or insight.
Moreover, what is taking place in the adaptive unconscious is not necessarily
automatic but often consists of an on-going dynamic involving shifting themes,
issues, considerations, and choices that are conducted against, and playing
off, a backdrop of existing feelings beliefs, values, meanings, attitudes, and
memories.
As is true in the case of identity diffusion disorder
– i.e., multiple personality disorder – the foregoing cases involve different
centers of consciousness that have a compartmentalized or partitioned
relationship with respect to one another. Normal, waking consciousness and the
“conscious unconscious” are both engaged in making various kinds of choices
within contexts that are governed by properties of awareness, intelligence, and
reasoning that are not necessarily automated in nature (although some forms of
automation – such as habits – might be present) and, from time to time, the
choices that are made in each center of consciousness influence, if not
interfere, with one another.
Many of us have been conditioned – by psychology,
philosophy, neurobiology, and
evolutionary science -- to look at human functioning in hierarchical terms in
which intelligence, awareness and choice are the exclusive purview of normal,
waking consciousness. However, what goes on in conjunction with the so-called
adaptive unconscious also involves processes that are characterized by
conscious, intelligent, reasoned choices … but the forms of intelligence and
reasoning that take place in the conscious unconscious often seem alien to the
modalities of understanding that are associated with the processes of logic,
intelligence, and reasoning that occur in waking consciousness.
If choices that are made through the adaptive
unconscious – i.e., the conscious unconscious – come to shape behavior, is
there not something within an individual that still is exercising choice or
expressing a modality of will (although it might not be entirely free of
various influences)? Just because normal, waking consciousness might not be the
source of choice or the exercise of free will in those cases, one cannot
necessarily conclude that choice and free will are illusory but, rather, one
might have to consider the possibility that the locus of some instances of
choice and free will comes from a dimension of the individual that is other
than the locus that usually is cited when discussing issues involving choice
and free will – namely, normal
waking consciousness.
More than a decade ago, Raymond Fisman, an
economist, and Sheena Iyengar, a psychologist, conducted an experiment. It
involved speed dating.
Speed dating makes use of the phenomenon of
thin-slicing. In other words, based on very limited interaction with another
individual (usually less than ten minutes), two individuals make decisions
about whether, or not, they would like to spend more time (i.e., go out on an
actual date) with their speed dating partner.
With one exception, the Fisman/Iyengar experiment
was set up like real world speed dating situations. That exception had to do
with a relatively short questionnaire that subjects had to fill out on four
occasions – namely, prior to a given speed date, shortly after the occasion of
that speed date, and, then, a month following, as well as six months after, a
speed date had occurred.
The questionnaire consisted of a number of
categories (e.g., shared interests, ambition, humor, intelligence, attractiveness,
and sincerity). Subjects were required to indicate – using a scale of one to
ten – what they were seeking in a potential dating partner, and, then, they
were also required to evaluate the extent to which a given individual (i.e.,
speed date) had reflected the preferences that had been indicated prior to the
speed date.
After compiling and analyzing the data collected
during their experiment, Raymond Fisman and Sheena Iyengar discovered something
interesting. More specifically, the qualities that subjects claimed were of
interest to them prior to a speed date often did not correspond with the
qualities of the individuals to whom they were attracted in speed dates.
Furthermore, the qualities subjects claimed to be
looking for prior to a speed date often changed as a result of the qualities of
an individual to whom they were attracted during a speed date. For example, if
a subject claimed to be looking for someone who was funny and ambitious, and,
then, had a speed date with someone who was sincere and intelligent, those
subjects often would change the nature of the qualities they claimed to be
looking for prior to the next speed date in order to reflect the qualities of a
previous speed date to whom they had been attracted.
Preferences were given before the fact of a speed
date, and, sometimes, those preferences would change after a speed date had
occurred. However, subjects often did not have any understanding in normal,
waking consciousness about how their preferences had been, or were being, formed.
Many psychologists argue that the foregoing
activity is taking place in the adaptive unconscious and, therefore, often is
considered to be giving expression to some sort of unconscious, automatic
process in which choice does not play a role. Nevertheless, even if normal,
waking consciousness is clueless about where preferences come from or how they
are formed, this does not rule out the possibility that there is ‘something’ in
the adaptive unconscious – i.e., the conscious unconscious – that is keenly
aware of what it is seeking in a potential date and recognizes the presence of
what it is seeking when that set of qualities shows up and, as a result, that
‘something’ within us is attracted to those qualities when they are present
irrespective of whatever normal, waking consciousness claims to be seeking.
Once again, evidence seems to suggest that there
is more than one locus of consciousness/awareness operating within human
beings. Normal, waking consciousness considers the foregoing sort of activities
to be unconscious but, in reality, normal waking consciousness is merely
referring to its own ignorance concerning those matters and, as a result,
normal, waking consciousness tends to ignore, or to dismiss, that activity
because it is considered to be inconsistent with what appears to be taking
place in normal, waking consciousness.
Margaret Heffernan uses a two word term to give
expression to the tendency of normal, waking consciousness to manifest a
resistance to, if not hostility toward, that which occurs beyond the parameters
of normal, waking consciousness – no matter how obvious, intelligent, and
insightful the products of that “conscious unconscious” activity might be. She
refers to the foregoing phenomenon as “willful blindness”.
Sometimes normal, waking consciousness is
responsible for instances of willful blindness, and sometimes the adaptive
unconscious (conscious unconscious) is the source of willful blindness. In
either case, a locus of consciousness and form of reasoning actively resists the
presence of certain kind of data or evidence.
All human beings engage in the process of
thin-slicing. We often do not have, or do not take, the time to examine -- with
any degree of rigorous, critical reflection -- the vast amounts of information
that are generated through experience, and, consequently, we develop coping
strategies that are intended to permit us to cut through the mounds of
existential data to which life gives expression and arrive at heuristically
valuable conclusions.
However, a great deal of thin-slicing takes place
outside of normal, waking consciousness. As a result, in order to be able to
gain some insight into what is transpiring beyond the parameters of normal,
waking consciousness, we have to undertake a certain amount of reverse engineering
and try to reconstruct in normal, waking consciousness the nature of the
structures, influences, dynamics, and so on that are impinging on – in both
constructive and problematic ways – normal waking consciousness.
Some forms of thin-slicing seem to be capable of
accurately accessing certain dimensions of reality. For example, the University
of Iowa four deck, two-color, multiple-valued card experiment revealed a human
capacity to correctly parse experience in advantageous ways.
On the other hand, the previously discussed
Aronson/Steele experiment involving black college students demonstrates how
some stimuli (e.g., a box asking about racial identity on a questionnaire) have
come to play a problematic priming role that results from a faulty manner of
thin-slicing reality (e.g., adopting negative ideas about oneself based on how
one has been treated by others on account of one’s race).
Biases constitute modes of thin-slicing. For
instance, human beings develop biases for, and against, religion as a result of
processes that often take place outside of normal, waking consciousness.
Biases also give expression to forms of willful
blindness. In other words, despite the existence of evidence to the contrary,
human beings often have a tendency to ignore that evidence and proceed to
thin-slice experience through the filters of their biases.
Arguably, one of the most important questions
confronting every human being concerns the issue of religion. Seen from the
perspective of the present volume, nothing seems to be more important than
trying to determine the truth about the nature of one’s relationship with
Being/Reality.
Each individual faces the same problem in
conjunction with the issue of religion. We need to determine whether, or not,
one’s manner of thin-slicing existence does, or does not, give expression to
instances of bias and willful blindness capable of distorting one’s
understanding concerning the truth about the nature of one’s relationship with
Being/Reality.
In effect, many theists claim that atheists are
guilty of willful blindness with respect to the manner in which they thin-slice
experience and disregard evidence that, supposedly, reveals the truth
concerning the nature of one’s relationship with Being/Reality. On the other
hand, many atheists claim that theists are the ones who are guilty of willful
blindness when it comes to the manner in which theists thin-slice existence and
ignore evidence that, supposedly, demonstrates that the truth concerning the
nature of one’s relationship with Being/Reality has nothing to do with the
existence of a god or gods.
Both theists and atheists often fail to
critically reflect, in any rigorous fashion, on the contents of normal, waking
consciousness. Furthermore, both theists and atheists often fail to critically
explore the realm of the adaptive unconscious or conscious unconscious in order
to try to understand what is transpiring beyond the parameters of normal,
waking consciousness that might affect – constructively or problematically –
one’s attempt to discover the truth about the nature of one’s relationship with
Being/Reality.
What makes normal, waking consciousness possible?
What makes the adaptive unconscious or conscious unconscious possible? How does
each of the foregoing realms of consciousness facilitate, or undermine, one’s
attempt to arrive at the truth concerning the nature of one’s relationship with
Being/Reality?
In its own way, the adaptive unconscious or the
“conscious unconscious” gives expression to modes of: Awareness, intelligence, logic,
reasoning, and forms of choice just as much as does normal, waking
consciousness – or, as it might be termed: “unconscious consciousness”. Yet, we
do not understand how either form of awareness is possible or is capable of
carrying out intelligent, logical, reasoned choices that might, or might not,
reflect the truth concerning the nature of one’s relationship with
Being/Reality.
Both realms of information processing invite
critical scrutiny. We fail to do so at our own peril.